MACROMEX

Employer Branding

RESULTS THAT SPEAK FOR THEMSELVES

The campaign became an integral part of Macromex’s brand DNA, reinforcing its identity both internally and externally. In 2024, the company achieved an exceptional 98% employment rate — far surpassing the national average of 63% — and solidified its position as a top employer in the FMCG industry.

Visibility increased significantly across business media and professional networks, boosting the attractiveness of the employer brand among industry talent. Internally, the campaign contributed to stronger engagement and a deeper sense of belonging among employees.

Beyond recruitment, the company maintained a consistent stream of brand-aligned content that extended its reach and relevance. An active online community of over 14,000 people stands as further proof of the campaign’s sustained impact.

FOCUSING ON PEOPLE

Putting people at the center made all the difference.

By focusing on real stories, shared values, and internal culture, the campaign fueled motivation, strengthened belonging, and built a sense of community — setting the stage for remarkable engagement and long-term brand impact.

WhatsApp Image 2025-06-23 at 12.53.12 PM.jpeg

WhatsApp Image 2025-06-23 at 12.53.11 PM (1).jpeg

HOW WE DID IT

Communication Strategy

Designed an integrated communication strategy with a dedicated employer branding focus

Creative Concept

Created and implemented the creative concept and tagline: “Oameni mari, Ambiții mari. Branduri mari.”

Internal Activation

Activated internal engagement through events, media interviews with team leaders, and CSR campaigns.

Community involvement

Developed a customized internal volunteering program for Macromex employees, reinforcing purpose and belonging

THE CHALLENGE

In an industry marked by high staff turnover, attracting and retaining talent is a constant challenge. Macromex recognized the need to strengthen its position as an employer of choice by investing consistently in its people and building a workplace culture that stands out in the competitive FMCG sector.

OUR SOLUTION

We designed and executed a comprehensive employer branding campaign built on multiple pillars — crafted to reflect Macromex’s values, attract the right talent, and engage current employees.

98%

EMPLOYMENT RATE

90%

EMPLOYEE ENGAGEMENT

14k

STRONG ONLINE COMMUNITY