SOUNDS OF TED'S

Reimagining Ted's Coffee Co.

RESULTS THAT SPEAK FOR THEMSELVES

The launch of Sounds of Ted’s marked a turning point for the brand, bringing a fresh emotional dimension to the Ted’s experience. Over the course of just four editions of Ted’s Thursdays, more than 500 people attended live events, while online visibility spiked — with a 300% increase in views and a 40% boost in engagement across platforms.

Beyond numbers, the platform repositioned Ted’s as a cool, creative, and community-first brand — one that customers return to not just for the product, but for the vibe. Sounds of Ted’s proved scalable, memorable, and deeply relevant, blending sensory storytelling with real business results.

HOW WE DID IT

Strategy

Developed the concept and strategy for the Sounds of Ted’s platform, anchoring it in three dimensions: music, community, and digital storytelling

Sonic identity

Developed a custom sonic identity (jingle, playlists, radio) that reinforces the Ted’s vibe across locations and content

Live events

Designed and produced Ted’s Thursdays — monthly in-café events featuring live DJ sets (Moss Farai), themed decor, complimentary drinks, and artist collaborations

Partnership with Electric Castle

Created a limited-edition drink collection in partnership with Electric Castle, inspired by headlining artists and festival energy

Building community

Produced community activations (interactive art walls, UGC campaigns, giveaways) to encourage customer participation

Strategic partnerships

Managed partnerships with brands like Hendrick’s Gin, iQOS, AER Wear, ONE, and coordinated event execution across all touchpoints

Service Name

Implemented a multi-channel content plan (organic social, email, in-store, earned media) before, during, and after activations

Service Name

Balanced large-scale visibility with cost-efficient tactics: scalable formats, reusable decor, digital amplification

TASTE THE BEAT

SpringMoodSwing_TED’SCOFFEE(198of264)52546.jpg

The Sounds of Ted's experience

Sounds of Ted’s — a platform that reimagines the coffee break as a multisensory ritual. From music and design to community and collaboration, each image reflects how Ted’s is becoming more than a coffee shop — it's transforming into a cultural space.

THE CHALLENGE

In an increasingly saturated HoReCa market, where consumers are overwhelmed by noise, sameness, and speed, Ted’s Coffee needed more than just quality products to stand out — it needed to become a place people wanted to return to. The goal was to deepen brand loyalty, increase time spent in cafés, and redefine the coffee break as a cultural, social, and sensory ritual. The challenge? Transforming a coffee chain into a living, evolving urban experience — scalable across a growing national network.

OUR SOLUTION

We created Sounds of Ted’s — a scalable brand experience platform that turns every Ted’s location into a multisensory space for reconnection, community, and creativity. More than music, it’s a strategic tool for loyalty and differentiation, combining curated sound, cultural partnerships, in-store activations, and social storytelling. At the heart of the platform: Ted’s Thursdays — relaxed afterwork gatherings that spark emotional connection through music, design, and collaborative moments.