WIENERBERGER

nZEB Expo 2025
Innovation in sustainable construction with Wienerberger, Romania

THE CHALLENGE

As the flagship event for nearly zero-energy buildings in Romania, nZEB Expo 2025 offered Wienerberger a key opportunity: to present WLTR — its autonomous wall-building robot — for the very first time on the local market. The challenge was to create a brand presence that could match the boldness of this innovation, while clearly communicating the company’s deep commitment to sustainability, efficiency, and future-ready construction.

OUR SOLUTION

Comm’ON served as Wienerberger Romania’s strategic communication partner, building a compelling and cohesive concept around WLTR as the hero of the brand’s presence. Our goal was to position WLTR not just as a product launch, but as a symbol of Wienerberger’s forward-looking identity — blending technological performance with purpose-driven storytelling.

HOW WE DID IT

Consultancy

Provided end-to-end event consultancy, from concept to execution.

Creative Concept

Developed creative concepts for online and offline communication, tailored to a specialized audience. Aligned with technical teams to ensure visual and narrative consistency across all materials

Social Media Communication

Coordinated and implemented a full social media communication plan — before, during, and after the event

Production Coordination

Managed collaboration between the client and third-party suppliers (logistics, video, photo, design)

Public Relations and Media

Handled press relations and media coverage, securing visibility throughout the expo

BUILDING THE FUTURE

Wienerberger at nZEB Expo 2025

From concept to execution, our communication strategy brought WLTR — the autonomous wall-building robot — into the spotlight. This gallery captures how we transformed a groundbreaking innovation into a powerful brand presence, blending sustainability, technology, and storytelling into every detail of the experience.

2.9M

UNIQUE VIEWS

€129K

AVE (EUR)

46

MEDIA FEATURES

RESULTS THAT SPEAK FOR THEMSELVES

The campaign reinforced Wienerberger’s position as a leader in energy-efficient construction solutions, sparking increased interest in WLTR and the company’s broader portfolio of innovations.

The communication effort delivered strong industry visibility, with an estimated audience reach of over 2.6 million unique users and a media value (AVE) of €129,125 — affirming the success of a strategy that combined smart messaging, standout execution, and storytelling with substance.